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Prudential RideLondon: an annual two-day festival of cycling – a true legacy of the 2012 Games
Developed by the Mayor of London and his agencies, Prudential RideLondon will be a world-class festival of cycling taking place over the weekend of Saturday 3rd and Sunday 4th August 2013.
While the Mayor and his agencies will be the custodians of Prudential RideLondon, the event will be managed by the London & Surrey Cycling Partnership (LSCP), a partnership between The London Marathon Limited (owners and operators of the London Marathon since 1981) and SweetSpot Group Limited (operators of the Tour of Britain).
With LSCP, Transport for London (TfL) and London & Partners (the Mayor’s official promotional organisation) will coordinate the significant technical requirements for the event and work in partnership with London Boroughs, Surrey County Council, The Royal Parks, London Legacy Development Corporation and British Cycling, who will each be integral to the delivery of the event.
This flagship event will form part of the Mayor and TfL’s cycling programme. This includes a cycle-hire scheme and network of cycle superhighways across London, providing easy and secure cycle parking and wayfinding and investment in cycling in outer London via the Biking Boroughs programme, as well as working with London Boroughs to deliver child and adult cycling training courses.
Prudential RideLondon will provide a fantastic platform to help fulfil The Mayor and TfL’s goal of encouraging more people to cycle more safely, more often. TfL anticipates tens of thousands of spectators and participants every year will take up regular cycling after each event. This will be achieved by creating massive engagement with participants, spectators and media alike.
There will be no other closed-road event like it that combines the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclists race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Grand Prix.
Taking a cue from the London Marathon, amateur cyclists will also participate in the Prudential RideLondon-Surrey 100 – a 100-mile challenge on the same closed roads as the professionals, with the added incentive of raising money for good causes. To capture it all, the best action will be broadcast live on TV in the UK and internationally, to be seen by an audience of millions.
Prudential RideLondon will also generate sustainable, long-term economic benefit to London and the UK alongside the money raised for good causes; as participants and spectators alike come to London both from the UK and overseas to spend their time and money in the capital.
It is now time to turn the vision for Prudential RideLondon – to be one of the world’s leading cycling events and a lasting legacy of the 2012 London Olympic and Paralympic Games – into reality. Roll on the weekend of 3rd and 4th August 2013.