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 > Prudential RideLondon > The Events > Prudential RideLondon Cycling Show

Prudential RideLondon Cycling Show

With a theme of ‘inspiration’, the Prudential RideLondon Cycling Show will connect and inspire cyclists and would-be riders of all ages and abilities.

Following the inaugural Prudential RideLondon Cycling Show, the plaudits from visitors and exhibitors have rolled in. While this first edition of the show occupied only a small footprint, it offered a big experience for the 35,000 visitors. While guest appearances on the Box Hill Cafe Prudential Stage by the likes of Laura Trott and Martyn Ashton were met with great enthusiasm the display teams of Animal WD40 Actions Sports and Andrei Burton were wowing huge crowd throughout out the three-day show with incredible stunts.

Hundreds of visitors were able to have their picture taken on Wiggo’s Olympic Throne and thousands signed the Prudential RideLondon Inspiration Wall. The 1km virtual time trial saw people queuing to enter – most were good enough to win an event jersey and some now have a greater appreciation of the skill and endurance the professional sprinters possess.

In the coming months we will update these pages as plans unfold for the 2014 event.


The Prudential RideLondon Cycling Show will feature a vast selection of manufacturers, international races, charities, magazines and medical companies under one roof, so if you're planning to visit the show, make sure you allow yourself plenty of time to look around.

If you would like to find out more about exhibiting at the 2014 Prudential RideLondon Cycling Show, please fill out this form.

Opening Times

The 2014 Prudential RideLondon Cycling Show will be open on the follow days and times:

Thursday 7 August



Friday 8 August



Saturday 9 August 09:00-17:00

The Venue

The Prudential RideLondon Cycling Show will be held at ExCeL London, with easy access from Custom House Station on the Docklands Light Railway. The show will attract 45,000 visitors over its three days. With 10,000 visitors each weekday and 25,000 on Saturday, you may want to consider visiting in the week to avoid the crowds on Saturday. If you have to come on Saturday, before 11:00 is the quietest time.

How to get to ExCeL

ExCeL is connected to the Jubilee line at Canning Town via a three-minute DLR journey (Docklands Light Railway) to ExCeL’s dedicated station Custom House for the West entrance. (Prince Regent Station for the East entrance.)

ExCeL is also connected directly to the Central, Northern, Circle, District and Waterloo & City lines at Bank and the Circle and District lines at Tower Hill via the DLR.

ExCeL is in London Underground Zone 3. We strongly advise that you use an Oyster card or purchase a return ticket or travelcard as ticket-purchasing facilities are limited at ExCeL.

All valid London Underground tickets are accepted on Docklands Light Railway (DLR). Custom House DLR Station is adjacent to the ExCeL centre entrance.

Come and share your experience with more than 45,000 like-minded people at the cycling event of the year.