The Prudential RideLondon Cycling Show

The Prudential RideLondon Cycling Show

Exhibitors at the Prudential RideLondon Cycling Show

The 2019 Prudential RideLondon Cycling Show will be full of cycling related fun and inspiration for you to absorb ahead of Ride Day.

Entry to the 2019 Prudential RideLondon Cycling Show at ExCeL is FREE, so your family and friends are very welcome to attend with you. Tell all your cycling companions to come along too, even if they’re not taking part in this year’s ride.

Many of the major cycling brands will be represented, as well as a multitude of other exhibitors who will be showing and selling everything from cycling holidays to the latest must-have devices. Prudential RideLondon cycling kit will also be available to purchase on the Evans Cycles stand.

Centre Stage will feature an exciting programme full of expert presentations offering invaluable cycling advice, interviews with professional and celebrity riders, and a variety of entertainment and live demonstrations. Rebecca Charlton will be hosting the Show this year and the full programme will be available online soon.

Saturday is extremely busy so please visit the Cycling Show on Thursday or Friday where you will have less queuing time and a more relaxed and enjoyable experience. If you can only make it on Saturday, please come as early as you can; before 10:30 is the quietest time.

Opening Times

  • 10:00-20:00 on Thursday 1 August
  • 10:00-20:00 on Friday 2 August
  • 08:30-17:00 on Saturday 3 August

You will receive two vouchers at the Cycling Show, which you can redeem to collect a two free items courtesy of our official sponsors:

  • Free sports cap water bottle from Prudential for every participant
  • Free High5 ‘Gummies’ for every participant

There will also be fresh drinking water from Thames Water for all visitors. A part of our wider work to reduce the environmental impacts of Prudential RideLondon we have partnered with Thames Water to provide free, clean drinking water to all visitors and exhibitors to minimise the number of single-use plastic bottles which are used.

Before you leave for the Cycling Show, bring a refillable bottle (or use your free one from Prudential) and you will be able to refill whilst you are exploring the show or before you travel home.

Sports Massage

You don’t have to be a professional cyclist or Olympic gold medallist to benefit from a sports massage. As you ease off the training in the week preceding the sportive, a session on the table would be a great addition to your preparation.

Not only will your muscles respond better after treatment, but a little pampering will also relax you before Ride Day and help calm any nerves you may have. Look out for the massage area when you visit the Cycling Show.

With sessions at just £18 for 15 minutes or £30 for half an hour, don’t waste this opportunity - come along and let one of our qualified therapists look after you.

Ride Ready Service

Why not book in for a pre-event bicycle maintenance service and wipe down with Evans Cycles so your bicycle is ready for Ride Day? The service will take 30 minutes and costs £45.



If you’re travelling to Prudential RideLondon by rail with a bike, use National Rail’s PlusBike info to help you plan with ease.


Who's at the Cycling Show?

Make sure you spend some time browsing the stands at the Cycling Show for great products and services for cyclists. Have a look at our super list of exhibitors you can find at this year's Cycling Show here:

Abel & Cole Active Root Alton Sports Alzheimer's Society
Anthony Nolan ASSOS Beet It Sport Bliss
Bloodwise Bowel Cancer UK Breast Cancer Care and Breast Cancer Now Brightside Bike Lights
Cannondale Cape Town Cycle Tour Children with Cancer Children with Cancer UK
Clif Bar Consorzio Italy Bike Hotels Continental EKOÏ
Evans Cycle-ectric Evans Cycles Evans Cycles - Ride It & Ride-to-Work scheme Eyepod Eyewear
Flapjackery Freewheel Holidays Garmin Grand Depart Classic
Hello Fresh Hexo Helmets HIGH5 Sports Nutrition L-Bow Safety Lights
Limar Cycling Helmets Macmillan Cancer Support Nü Cycling Socks Nuun Hydration
Oatopia Parkinsons Pinpoint Precision Hydration
Primal Prostate Cancer UK Prudential Pursu
Rawvelo Runderwear RXBAR Salento Bici Tour
Salice Salonpas Scimitar Sports Silverline Tools
Simplyseedz SOS Hydration Sports Tours International SRAM
StickLegs Cycling Apparel Tenerife Tourism Corporation The Stick Topeak
Torq Tour of Britain TREK Turismo Lanzarote
Woodland Trust WWF Yellow Jersey Zwift

On Centre Stage

Make sure you visit Centre Stage at the Prudential RideLondon Cycling Show. Highlights will include exclusive interviews with top sports stars and celebrities who will be taking on the 100-mile ride alongside you. Rebecca Charlton will be our host presenter and you can check out the full exciting programme on our website.

Don’t miss the Experts’ Show, which is repeated throughout each day every two hours. You will get top advice to help you make the most of Ride Day, including fuelling on the ride from award-winning sports nutritionist and author Anita Bean.

Rebecca Charlton will also be talking you through what to expect on Ride Day and sharing some top tips taken from her own experience of riding Prudential RideLondon-Surrey 100, the UK’s biggest and best mass participation cycling event.

Completing the line-up for the Experts Show is Zwift coach Matt Rowe, who will inspire and motivate you with coaching tips to help you complete the ride by fine-tuning your body and mind.

SRAM will be on stage daily, delivering bicycle maintenance demonstrations to help you learn how to fix common issues that could arise on the ride. Their practical tips and easy-to-understand demos will help you to feel confident about fixing a puncture and making minor repairs yourself.