Prudential RideLondon: an annual three-day festival of cycling
A true legacy of the 2012 Games
Developed by the Mayor of London and his agencies in 2013, Prudential RideLondon is a world-class festival of cycling. The fifth edition will take place over the weekend of 28-30 July 2017.
While the Mayor and his agencies are the custodians of Prudential RideLondon, the event is managed by the London & Surrey Cycling Partnership (LSCP), a partnership between London Marathon Events Limited (owners and operators of the London Marathon since 1981) and SweetSpot Group Limited (operators of the Tour of Britain).
With LSCP, Transport for London (TfL) and London & Partners (the Mayor’s official promotional organisation) coordinate the significant technical requirements for the event and work in partnership with London Boroughs, Surrey County Council, The Royal Parks, London Legacy Development Corporation and British Cycling, who are each integral to the delivery of the event.
This flagship event is part of the Mayor and TfL’s cycling programme. This includes a cycle-hire scheme and network of cycle superhighways across London, providing easy and secure cycle parking and wayfinding and investment in cycling in outer London via the Biking Boroughs programme, as well as working with London Boroughs to deliver child and adult cycling training courses.
Prudential RideLondon provides a fantastic platform to help fulfil The Mayor and TfL’s goal of encouraging more people to cycle more safely, more often. TfL anticipates tens of thousands of spectators and participants every year will take up regular cycling after each event. This will be achieved by creating massive engagement with participants, spectators and media alike.
There is no other closed-road event like it that combines the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclists race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Classique.
Taking a cue from the London Marathon, amateur cyclists also participate in the Prudential RideLondon-Surrey 100 – a 100-mile challenge on the same closed roads as the professionals, with the added incentive of raising money for good causes. For the first time in 2016, the event also featured the Prudential RideLondon-Surrey 46 – a 46-mile sportive created specifically for newer and also younger cyclists.
To capture it all, the best action is broadcast live on TV in the UK and internationally, to be seen by an audience of millions.
Prudential RideLondon also generates sustainable, long-term economic benefit to London and the UK alongside the money raised for good causes; as participants and spectators alike come to London both from the UK and overseas to spend their time and money in the capital.
After the inaugural event in 2013, the vision for Prudential RideLondon – to be one of the world’s leading cycling events and a lasting legacy of the 2012 London Olympic and Paralympic Games – has become reality.