About

Partnership Opportunities

Since its inception in 2013 Prudential RideLondon has achieved unprecedented growth and is already regarded as the world’s largest cycling festival.

The success of the 2012 London Games and the desire to create a lasting legacy that inspires current and future generations to take up cycling, led to the creation of Prudential RideLondon.

This unique two-day event provides the opportunity for everyone from young families to the greatest cyclists in the world to experience cycling past London’s most iconic landmarks on fully closed roads. From the accessible mass participation Prudential RideLondon FreeCycle to the challenge ride (Prudential RideLondon-Surrey 100) and pro races (Prudential RideLondon-Surrey Classic and Prudential RideLondon Grand Prix), it's a weekend where charitable fundraising, sporting excellence and healthy living are combined to create a unique experience for everyone.

In 2015 alone we had more than 95,000 participants, over 200,000 spectators and a UK TV audience of over 3.6 million. With over five hours of live BBC TV coverage and ambitious growth targets, there is a huge opportunity to engage. With over 600 charities and annual fundraising already passing £10 million there is a real opportunity to make an impact. In the two years since launch we have achieved the same levels of fundraising growth the London Marathon saw over the first 16 years – it’s clear the potential is huge.

We have a whole host of other partner opportunities available for the right brand partnerships.

This is an exciting opportunity for brands to partner with Prudential RideLondon and become synonymous with the event – to help it grow and become even more established on the sporting calendar.

We are leaders in delivering world-class events from the London Marathon to the Tour of Britain and this Mayor of London event is an opportunity to be part of something truly iconic in the sporting capital of the world.

The Prudential RideLondon organisers are inviting organisations and their authorised representatives interested in sponsorship and other opportunities to register their interest.

For more information on becoming a partner to Prudential RideLondon, please contact partnerships@londonmarathonevents.co.uk