Cycling Show

Prudential RideLondon Cycling Show

2018 Prudential RideLondon Cycling Show – Exhibitor Applications Now Open

We are currently planning our best ever Prudential RideLondon Cycling Show. We will announce our exciting in-house activities as well as the line up of exhibitors soon so keep an eye out for updates via our website and social media channels.

The Prudential RideLondon Cycling Show will feature a vast selection of manufacturers, international races, charities, magazines and medical companies under one roof, so if you're planning to visit the show, make sure you allow yourself plenty of time to look around. An exhibitor list for the Cycling Show will be available in the build-up to the 2018 event.

For more information and to find out how to exhibit at the Prudential RideLondon Cycling Show, please download the PDF below:

About the Cycling Show

The Prudential RideLondon Cycling Show will connect and inspire cyclists and would-be riders of all ages and abilities.

Entry to the Prudential RideLondon Cycling Show at ExCeL London is FREE, so bring your family and friends – and tell your cycling companions, even if they're not taking part in this year's ride.

Many of the major cycling brands will be represented, as well as a multitude of other exhibitors who will be showing and selling everything from from designer water bottles to the latest must-have devices.

With personal appearances from top professional riders, who will be taking part in the Prudential RideLondon Classique and Prudential RideLondon-Surrey Classic, the atmosphere at the show will be unparalleled.

When to visit

The 2018 Cycling Show will be open from Thursday 26 July to Saturday 28 July at the following times:

  • Thursday 26 July: 10:00-20:00
  • Friday 27 July: 10:00-20:00
  • Saturday 28 July: 09:00-17:00

Centre Stage

The Prudential RideLondon Cycling Show features inspiring interviews with special guests and presentations to help you get the most out of Ride Day from experts in coaching and nutrition.

More details of what will feature on Centre Stage at the 2018 Prudential RideLondon Cycling Show will be available soon.

The Venue

The Prudential RideLondon Cycling Show is held at ExCeL, the international exhibition and conference centre in East London. The address is:

1 Western Gateway
Royal Victoria Dock
E16 1XL

Getting to ExCeL

ExCeL is easily accessible by road, rail, bus, tube and car. For full details of the venue's facilities, visit ExCeL London.

By public transport

The quickest route to ExCeL from central London is on the Jubilee line. Alight at Canning Town on the Jubilee line and change onto a Beckton-bound Docklands Light Railway (DLR) train for the quick journey to Prince Regent station.

Alternatively, take the DLR from Bank or Tower Gateway to Prince Regent for ExCeL. Tower Hill (for Tower Gateway) connects to the Central, Northern, Circle, District and Waterloo and City lines.

ExCeL is in Transport for London zone 3. We strongly advise that you purchase a return ticket or use Oyster or a travelcard as ticket-purchasing facilities are limited at ExCeL.

All valid London Underground tickets are accepted on the Docklands Light Railway. Custom House station is adjacent to the ExCeL entrance.

By road

When driving to ExCeL, London follow signs for Royal Docks, City Airport and ExCeL. There is easy access from the M25, M11, A406 and A13. For Sat Nav purposes, we recommend using postcode E16 1DR.

ExCeL offers on-site pay-and-display car parking (£15 for up to 24 hours) for 3,700 cars. Visit ExCeL's parking info page for more information. Motorcycles can be parked free of charge in the designated motorcycle parking area.