The Events

Exhibiting at the Cycling Show

The 2020 Prudential RideLondon Cycling Show will be held at ExCeL London from Thursday 13 to Saturday 15 August, marking the start of the world’s best annual festival of cycling.

The Cycling Show is in a prime location for brands to take the opportunity to launch products, attract new customers and to connect with riders taking part in the Prudential RideLondon cycling events as well as the capital’s fast-growing cycling community at this unique, free-to-enter Show.

50,000 visitors are expected to attend with a diverse mixture of experienced and beginner cyclists, eager to be inspired by the array of exhibitors on offer. Last year’s event was a huge hit and brands such as Evans Cycles, Cannondale, TREK, Continental, High5, Clif Bar and Zwift to name a few, enjoyed a really successful Show.

The Show offers fantastic entertainment and unparalleled activities that draw the crowds and this is only set to get bigger and better at the eighth edition of the show in 2020.

Don’t miss your chance to connect with thousands of engaged cyclists over three days and be part of the world’s greatest festival of cycling.

Exhibiting at the 2020 Cycling Show

To request an exhibitor space at the Prudential RideLondon Cycling Show and view the current event floorplan, please complete the Stand Selection form via the button below.