The Events

Exhibitor Info

Exhibiting at the Cycling Show

The 2019 Prudential RideLondon Cycling Show will be held at ExCeL London from Thursday 1 August to Saturday 3 August in the week leading up to the Prudential RideLondon weekend, where over 100,000 cyclists will participate in eight different events during the festival of cycling.

Held in ExCeL London, with easy transport links, the Show is in a prime location for brands to take the opportunity to launch products, attract new customers and to connect with riders taking part in the festival events as well as the capital’s fast-growing cycling community in this unique, free-to-enter Show.

Over 50,000 visitors are expected to attend. They will be a mixture of beginner and experienced cyclists, eager to browse the array of exhibitors and be inspired. Last year’s Show was a huge hit and brands such as Evans, Cannondale, Zwift and Clif Bar, to name a few, enjoying great success.

Besides the exhibition stands, the show offers fantastic entertainment and unparalleled activities that will be bigger and better at the seventh edition of the Show. In 2018, Centre Stage saw expert talks from the likes of cycling coaches Matt and Dani Rowe; live demonstrations from SRAM, interviews with top pro riders and celebrities who cycle, plus an incredible jumbo screen in the Tour de France Fan Zone.

Don't miss your chance to engage with thousands of committed cyclists over three days and be part of the world’s greatest festival of cycling. 

Read our prospectus to find out more and request an exhibitor space via the Stand Selection form.

Exhibitors Prospectus (PDF)