The Events

Exhibitor List

Check out the full list of exhibitors at the 2017 Prudential RideLondon Cycling Show below.

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2toms
STAND | 025
Is your current chamois cream out of date? Well it is if you don't yet use the revolutionary 2TOMS BUTT SHIELD! Once you see and feel for yourself you will never go back to anything else! Scoring a 10/10 rating in one of the recent cycling magazines BUTT shield is the only product you need for your ride or event, long or short. BUTT SHIELD is a Silicone based liquid in a roll on for easy application, no mess, no pot double dipping. It will stay on your skin until you wash it off with soap & water. Also can be applied to your chamois pad or shorts for extra protection. Also on the stand is stink free spray guaranteed to work on your road shoes or rucksacks and stink free detergent for that stinky lycra after.

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Active Root
STAND | 617
Active Root is a natural ginger sports drink designed to fuel, hydrate and balance your body. The ginger in Active Root reduces stomach discomfort and nausea while also providing a pleasant refreshing taste that's palatable to all. Discover Ginger today!

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adidas Sport eyewear
STAND | 605
Built to face anything, adidas Sport eyewear provides best in class Performance sunglasses and lens technology designed to provide optimum comfort and clear vision, whatever the weather.

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AfterShokz Sport Headphones
STAND | 515
The lightweight and comfortable Trekz Titanium wireless stereo headphones are the safest alternative to traditional sport headphones and earbuds. Bone conduction technology, an open ear design and a suite of convenient features deliver premium music play and crystal clear calling without compromise. Designed with cyclists in mind, Trekz Titanium are sweatproof, secure, and will allow you to hear your surroundings. Fit with all cycle helmet designs.

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Alton Sports Fourmarks
STAND | 300 & 306
Alzheimer's Society
STAND | 526
We are the UK's leading dementia support and research charity, here for anyone affected by any form of dementia in England, Wales and Northern Ireland.

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Anthony Nolan
STAND | 616
Leukaemia, lymphoma, blood cancers – we can cure them all. Join our team and save the lives of people across the UK in desperate need of stem cell transplants.

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ASSOS of Switzerland
STAND | 410

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Beating Bowel Cancer
STAND | 225
Beating Bowel Cancer is the support and campaigning charity for everyone affected by bowel cancer. We provide vital, practical and emotional help via our forum, website, on the phone and face to face. We campaign tirelessly to raise public awareness of bowel cancer, promote early diagnosis and ensure governments and health services provide the highest quality care and treatments. We are proud to be sharing our stand with our cycle partners Viva Velo: Viva Velo is a cycle tour company set up and run by cyclists just like you. We’ve been there and done it. Bought our first proper bike, lied about how much it cost when the family asked, ridden up and down hills for charity and then just for fun. Fallen off and got back on again. As such we think we know better than anyone what you want from a cycling holiday. www.vivavelo.uk

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Beet It Sport
STAND | 700
Beet It Sport shots consistently provide 400mg of dietary nitrate per shot, the equivalent to ~500ml of beetroot juice. Over 200 universities worldwide use Beet It Sport products to investigate the health and sports performance benefits of natural dietary nitrate supplementation. Beet It Sport shots have been adopted by an extraordinarily high percentage of the Elite sports world - including international rugby teams, many premiership and international soccer teams and numerous national Olympic teams across a wide range of sports such as athletics, cycling, rowing and gymnastics.

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Bike Division
STAND | 413
Bliss
STAND | 521
Bliss champions the right for every baby born premature or sick in the UK to receive the best care. We achieve this by empowering families, influencing policy and practice, and enabling life-changing research.

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Bloodwise
STAND | 602
Breast Cancer Now
STAND | 506
We’re Breast Cancer Now, the UK’s largest breast cancer charity – and we’re dedicated to funding research into this devastating disease. We believe that if we all act now, by 2050, everyone who develops breast cancer will live.

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British Heart Foundation
STAND | 600
Brompton Bicycle
STAND | 405
The iconic Brompton folding bike was conceived as a way of transforming the way people live and move around cities. Made in London since 1975, 45,000 Bromptons are now sold per year with 80% of these exported and sold in over 1,200 bikes stores - including 12 flagship Brompton Junction stores. Each Brompton can be custom made to your requirements – with an ability to choose from a range of colours, gears, handlebars, luggage and accessories.

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Buxton Waters Ltd
STAND | 020

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  Cafe Coppi Europe
STAND | 612
Cancer Research UK
STAND | 738
We are the world's leading cancer charity dedicated to saving lives through research. Thanks to you, we've helped double cancer survival in the last 40 years. Today, 2 in 4 people survive the disease. Our ambition is to accelerate progress so that 3 in 4 people survive cancer by 2034. Together we will beat cancer sooner.

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Cape Town Cycle Trust
STAND | 412
Children with Cancer UK
STAND | 325
Clif Bar & Company
STAND | 010
Clif Bar & Company is a leading maker of nutritious and wholesome foods, including CLIF® Bar energy bar and Builder’s® Bar, a great-tasting protein bar. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet.

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Continental
STAND | 200
Continental
Continental develops pioneering technologies and services for sustainable and networked mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2016, Continental generated sales of €40.5 billion and currently employs more than 227,000 people in 56 countries.
Prudential RideLondon
Continental Tyres will also be the official presenting partner of the King of the Mountains and Sprints competitions in the 2017 Prudential RideLondon. The Continental Tyres King of the Mountains competition will feature five punchy climbs and the race will feature five classifications in the Continental Tyres Sprints competition.
Safety partner
This year Continental Tyres became the official safety partner of Prudential RideLondon helping the event to reduce the number of accidents. That fits perfectly into our Vision Zero strategy in which we are aiming to avoid accidents, reduce and ultimately eliminate all vehicle-related injuries and fatalities . Look - Think - Communicate
Festival Activities
In addition, Continental Tyres will be involved in all aspects of the event with interactive exhibitions at Festival Zones during Prudential RideLondon FreeCycle, mechanical support services to the riders in the Prudential RideLondon-Surrey 100-mile sportive and exhibiting the very latest in tyres and rubber technology at the Prudential RideLondon Cycling Show at ExCeL from 27 – 29 July.Continental have an official Grand Prix Attack & Force Limited Edition Prudential RideLondon tyre set, available exclusively at the event expo.
Bicycle Division With no less than eight UCI World Tour professional road teams choosing Continental rubber, more cyclists than ever are putting their trust in 'deutsche technik' bike tyres from Korbach, Germany. Products such as Grand Prix 4000 S II & Gatorskin are established brands in their own right, and newcomers like CONTACT Plus and CONTACT Speed are perfect for a safe and reliable commute.

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Crankalicious Cycle Care
STAND | 722

Born from a wealth of experience in car care products, with many awards to our name, we wanted to combine our passion for cycling with our knowledge and expertise in automotive detailing. Crankalicious was created. We aim to provide the best, most technically-proficient cycle care products we can. We use the highest quality ingredients, formulated to bespoke recipes. And we make them by hand, in small batches, at our premises in Elsenham, UK. We hope you appreciate the difference.

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Cycology Travel Ltd
STAND | 525
Cycology Travel Ltd offers the ultimate in five-star luxury cycling holidays to sun-soaked Mallorca & Portugal, for passionate cyclists and their significant others. With a unique cycling holiday experience, completely tailored to the individual needs of the cyclist that also extends to cater for the requirements of YSOs (Your Significant Others). The hotels & villas have been hand-selected and are chosen for standards of luxury to meet the demands of the connoisseur, while not forgetting the cyclist’s most pressing need at the end of the day: a hot shower, outstanding cuisine and a premium pillow to rest their head. Cycology is a trend-setter; a premium cycling holiday company that offers the very best of our destinations. Individuals, couples or groups can book their very own Cycology experience whenever they like, and for as many days, so it's not too late to book that cycling holiday of a lifetime. Visit our stand or our website at www.cycology.co.uk or follow us on social media Cycology_Travel or call us on +44(0)208 912 4522 to discuss or book your cycling holiday of a lifetime. Cycology Travel Work-Life-Cycle

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Endurance Conspiracy
STAND | 314
Endurance Conspiracy is an athlete owned and managed company creating cool T shirt designs inspired by and built around cycling & endurance sports culture. We consider EC to be more than just a T Shirt brand – we’re a laid-back lifestyle...with soul. Designed in Boulder Colorado USA, we screen print our T shirts here in the UK, using environmentally friendly inks that have GOTS, SEDEX and Soil Association Organic Standard accreditations.

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Primal Europe
STAND | 313
Evans Cycles
STAND | 1 & 400

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GEOBIKE
STAND | 330
GEOBIKE is a leading, innovative Polish manufacturer of electric bicycles. The company is located in Szczecin as well as the main warehouse, service centre and one of GEOBIKE showrooms. GEOBIKE electric bicycles are manufactured by units that have certificates of quality control ISO 9000. Bicycles produced by GEOBIKE are available in the Czech Republic, Germany, Lithuania, Romania, Slovakia, Spain and Scandinavia. Distribution of GEOBIKE electric bicycles in Poland is conducted through its own Stores and through the network of over 100 points of sale in Partners' stores throughout the country. GEOBIKE collection consists of more than 20 different models of electric bicycles. From folding bicycles, through different size of city, trekking, road bikes, speed bikes and mountain fat tyre bikes to fully suspended innovative carbon frame electric bikes for off road usage, equipped with high capacity batteries and powerful motors (from 800 to 3000 W) and e.g. electronic brake systems with battery charging function. GEOBIKE electric bikes are covered by a 24 month warranty, comply with all requirements of road traffic acts and the European standard for electric bikes EN15194.

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GFNY MONT VENTOUX
STAND | 710
Gore Bike Wear
STAND | 305
When creating functional apparel systems for dedicated runners and cyclists we ask ourselves one question: does this product make life easier for the athlete? If there is no clear answer we go back to the drawing board. With this experience we design unique, sport specific solutions and are always ahead of the curve. But it’s also our belief that to truly develop great products it’s not enough to rely solely on science, we must also understand the people who use them. What we drive for We think that extensive testing, both on the field and in our own prototype lab, is the only way to create apparel that live up to the GORE BIKE WEAR® and GORE RUNNING WEAR® brand. It’s hard work but innovation never comes easy. When we realize our ideas to their fullest potential we enable runners and cyclists to push themselves to the next level. To reach new heights and celebrate successes. To us, there is nothing better. We drive for setting the standard. We have in-depth knowledge about the physiology of the cyclist and runners. Therefore, we only engineer apparel systems where form follows function, where every cut, seam and hem are placed exactly where they are needed. Also thanks to our integrated WINDSTOPPER® and GORE-TEX® technologies, we’ve redefined functional design. All our products are scientifically proven to provide cyclists and runners with the maximum comfort and protection.

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Grapefruit Ltd
STAND | 500
Grn Sportswear
STAND | 505
Technically advanced, breathable, bespoke and own brand sportswear made from best in class performance recycled materials and manufactured in Britain.

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High5 Sports Nutrition
STAND | 105 & 220

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Cycling Plus
STAND | 417
Since 1992, Cycling Plus has been the manual for the modern cyclist, featuring in-depth testing/reviews and providing readers with unparalleled levels of expertise. Subsequently we are the UK’s biggest and best cycling magazine, making us the ‘go-to’ source for people who love to ride.

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Macmillan Cancer Support
STAND | 40
Life with cancer is still life, and we'll help you live it. Right from the moment you’re diagnosed, through your treatment and beyond, we’re a constant source of support, giving you the energy and inspiration to help you take back control of your life, and feel more like yourself again.

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Massage
STAND | 230
You don’t have to be a professional cyclist or Olympic gold medallist to benefit from a sports massage and, as you ease off the training in the week preceding the sportive, a session on the table would be a great addition to your preparation. Not only will your muscles respond better after treatment, but a little pampering will also relax you before Ride Day and help calm any nerves you may have. With sessions at just £15 for 15 minutes or £30 for half an hour, don’t waste this opportunity – come along and let one of our 20 therapists look after you.

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nuun
STAND | 015
nuun hydration are the Official Electrolyte Tab Supplier for the Prudential Ride London 2017. We choose clean ingredients that work with your body—giving you the nutrients your body needs to stay healthy and hydrated. We make our products with a plants-first mindset. Authenticity requires transparency — we choose clean ingredients and suppliers backed by our third-party certifications All nuun products are vegan, gluten-free, certified by informed choice–trusted by sport and non-gmo (sourced).

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Nrg4 Ltd
STAND | 320

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Paligap Ltd
STAND | 333
Pedalcover Insurance
STAND | 48

Pedro's/Knog
STAND | 312
Australian brand Knog are known for thinking outside the box with their market leading range of lights and locks which have picked up design and performance awards around the globe. Pedro's has a long history of manufacturing the best tyre levers, lubes and tools in the business perfect for both on and off road.

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Precision Hydration
STAND | 510
Sodium is crucial to maintaining your performance during a long ride. Everyone loses a different amount of sodium in their sweat, from as little as 200mg per litre of sweat to as much as 2,000mg/l. Come and take our free Sweat Test and personalise your hydration strategy for Ride London. Or take our Advanced Sweat Test for just £75 (Saving 20%) if you prebook via orders@precisionhydration.com.

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Pro Vision Clothing Ltd
STAND | 215
Welcome to Pro Vision Clothing, backed by two-time British Professional Cycle Road Race Champion Steve Joughin. Pro Vision clothing offers quality, professional custom cycle clothing. Whether you are an aspiring weekend warrior or an accomplished club cyclist, Pro Vision offers the cycle clothing you need at the right price and best quality for your charity ride Cycling club or Professional racing team ''Let us make your kit"

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Prostate Cancer UK
STAND | 712
Prostate Cancer is the most common cancer in men in the UK. Ride with Men United and help stop the disease that kills one man every hour in the UK.

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Prudential
STAND | 501 & 800

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Registration
STAND | TBC
Rooie Ltd t/a GU Energy UK
STAND | 520

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Scimitar Sports UK Ltd
STAND | 730
Scope
STAND | 614
Sealskinz
STAND | 226

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Skratch Labs
STAND | 310
The mission at Skratch Labs is to provide people with the inspiration, life skills and products to take better care of themselves and their families. While working with Pro cyclists at the Tour de France, Dr Allen Lim realised the daily use of high-sugar bars and drinks was the cause of upset stomachs, also known as gut rot. He started mixing his own sports drinks to effectively replace salts and electrolytes lost through sweat - thus Skratch Labs was born. Allen reduced sugar and added sodium with nothing artificial as well as cooking real food to properly energise his riders before races and recover after. Instead of making an "orange" drink, he made a drink made with oranges. Instead of making sweet syrupy bars, he made savoury cakes with sushi rice. Allen teamed up with Chef Biju Thomas to write a cookbook called "The Feed Zone" teaching others how to get fast and flavourful food from natural ingredients.

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Spinal Injuries Association
STAND | 610
Sports Tours International
STAND | 100
Sports Tours International is one of the UK’s largest specialist sports travel companies, taking thousands of participants and spectators to cycling and running events around the world, including Le Tour de France, The Giro d'Italia L’Etape du Tour, Haute Route and TCS New York City Marathon.

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SRAM
STAND | 43
Paved or not, racing or racing home, exploring new roads or new limits, SRAM Road’s mission is to provide purpose built, elegant solutions to bring you there. Our brand of advancement is grounded in taking away what’s in the way of the experience, and being the antidote to complexity. From eTap® to SRAM 1x™ to HRD (hydraulic road disc), these advancements invite you to new pursuits for anything you’d call road. This is what we mean by Open the Road

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Stunt Display Team
STAND | TBC
Action Sports Tour show times:

Thursday | 12:00 | 14:00 | 16:00 | 18:00
Friday | 12:00 | 14:00 | 16:00 | 18:00
Saturday | 11:00 | 13:00 | 15:00 | 16:25

Sunwise Sports Sunglasses
STAND | 411
Vision for Sport the leading distributor of Sunwise Sports sunglasses and sports prescription eyewear. We are proud to confirm our fourth visit to the show with an exciting new range of Sunwise sports sunglasses. We will be showcasing and selling all our new collection and of course we bring our resident opticians should you need to buy prescription eyewear by simply bringing a long your prescription, If you just want to buy some sports sunglasses Sunwise's new collection will offer you a mouth watering selection at an affordable price! Sunwise is a British brand! See you there!

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TDA Global Cycling
STAND | 608
TDA Global Cycling is the leading long distance tour operator. We have cycle adventures open to all who want to take on the challenge. We have cycling adventures in over 60 countries around the world. These vehicle and staff supported tours are enabling the average person to take on tremendous, life changing challenges in some of the worlds most unique (South East Asia) and unexpected (Colombia, Iran) cycling destinations. “The tour was tremendous fun, very well organised and passed through some beautiful and interesting areas. At times the days in the saddle can feel quite long and tough but the sense of achievement is all the greater when finally arriving at the hotel. If you like cycling and enjoy travelling – you’ll love it!” Patsy (Shepperton, Middlesex, UK) Chosen 'Best Adventure Travel Company' in the 2015 Indy Travel Awards (The Independent newspaper) "specialist in long distance trips" - New York Times "TDA takes clients on the most grueling, life-changing rides anywhere." - Velo New

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Test Track
STAND | TBC
The Chia Charge Company
STAND | 724
Tirol Werbung GmbH
STAND | 41
Go Cyclists, Go! Tirol to Host Major Cycling Events over the Two Coming Years. The physical challenge of Tirol’s lofty altitude (ideal for bragging rights) combines with amazing Alpine views for a cycler’s dream destination: Timmelsjoch takes the top prize for Austria’s highest paved mountain pass road. Rettenbach Glacier in Sölden is the highest point that can be reached by road bike and the Kitzbühel Horn Peak takes the trophy for Austria’s steepest climb. Thus, it is no wonder that cyclists around the world over look forward to Tirol’s bike racing season. The 2017 calendar of road and mountain bike races promises to be more popular than ever—with another superlative coming in 2018, when Tirol will host the UCI Road World Championships. For further informations please visit us on the Tirol Stand. Theresa and Elisabeth from Tirol will tell you more about Tirol.

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The Royal British Legion
STAND | 720
The Stick
STAND | 511
Be amazed in 30 Seconds! Let us know your toughest muscle problem and have The Stick make you feel better in seconds! The Stick helps with muscle issues like: sore calves, tight hamstrings, back issues, tight neck, shin splints and ITB issues. Recover much faster with The Stick as well - use it before and after working out. Eight research studies prove the effectiveness of The Stick. Most elite athletes use The Stick. Our friendly and multilingual staff will help you with your needs. Please stop by and let us help you. Happy rides and looking forward to seeing you!

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TORQ LTD
STAND | 324
Transport for London
STAND | 30
TfL's Walking and Cycling in London gives practical information and tips on how to walk and cycle more in London. TfL staff will also be on hand to offer advice on travelling by bike during the Prudential RideLondon weekend.

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TURISMO LANZAROTE - BIKE
STAND | 46
Lanzarote has excellent climate conditions both for mountain biking and road biking. You will find a wide cycle network routes to suit all levels and thanks to this fantastic weather you can practise cycling all year round. "In my last trip to Lanzarote I have found myself. I have remembered why I started cycling and the trip has given me the motivation and enthusiasm that maybe I had left behind. David Cachon"

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Upgrade Bikes Ltd (LEZYNE & ISM Saddle)
STAND | 210
Visit the LEZYNE brand and grab a show offer on the best essential accessories for your ride: Tools, Pumps, CO2, GPS computers, small bags and more. Also discover why ISM Saddle defines cycling comport with their patented design.

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Zafiro Hotels
STAND | 416
Zafiro Hotels offer you the ideal place for sports lovers. We also offer pure relaxation for our guests through innovative treatments at our Balneum Spa & Wellness Centre. However you wish to spend your holidays, we have the services for you. Our motto is "Freedom of choice". We want you to feel freedom during your holidays, because we know that luxury means freedom. Welcome to Zafiro Hotels!

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