The Events

Exhibitor List


Brightside Bike Lights STAND | 283
Bike lights for road cyclists. Visit Website
Ekoi STAND | 350/360
Ekoi was born in 2001. Available only online, shipping more than 1000 orders a day to all european countries, EKOI’s success is due to high quality products at low prices, all developped in close collaboration with major athletes from road cycling, MTB and Triathlon. Visit Website
Eyepod Eyewear STAND | 288
As opticians with over 50 years experience we have designed cycling glasses for non and prescription users. We can do any prescription and have already manufactured a -23.00. We have lots of styles to select from, and have machinery to take the prescription off your glasses at the stand. Visit Website
EventClip Pinless Number Fasteners STAND | 594
No more pins, no more holes, no more magnets. Award-winning snap-lock secure reusable number fasteners made in the UK with recycled plastic only £4.99 – Buy 2 get 1 FREE only at the Cycling Show. Huge choice of designs . Visit Website
L-Bow Safety Lights STAND | 583
The London based L-Bow company produces potentially life saving safety lights. The unique 'L-bow' rear safety light gives an approaching driver accurate visual feedback of the true width of a cyclist and encourages them to pass at a safer distance. Visit Website
Limar Helmets STAND | 285
A world leading helmet brand who has been making class leading products for over 30 years. Limar still make the lightest helmet range in the world and now lead the way in aerodynamic helmets with our new Air Revolution Range as worn by Team Astana, UK Pro Teams and GB Triathletes. Visit Website
Salice STAND | 340
Salice sunglasses and helmets are made with Italian passion since 1919, on the shores of Lake Como. Salice’s iconic sunglasses are made within their historic factory in Italy and worn by elite cyclists and athletes around the world. Their bright colours, Italian markings and striking designs are just part of the offering, engineered to perform, you can purchase in confidence knowing all products come with a 2 year warranty when purchased from an authorised UK dealer. Visit Website
Topeak STAND | 50
If there’s one word we would use to describe our everyday at Topeak, it would probably be innovation. Like a thunderstorm pounding down a mountain-side, this passion-?lled drive compels us 24/7 to create the high-utility, high-style products you enjoy on every ride. Yes, a lot of companies say they’re innovative, but how many have the products to back it up? Visit Website


Alzheimer's Society STAND | 573
Dementia devastates lives. By 2021, 1 million people will be living with the condition. Alzheimer’s Society is working tirelessly to find new treatments and, ultimately, a cure to beat it. We are the only UK charity that campaigns for change, funds research to find a cure and supports people living with dementia today. Visit Website
Anthony Nolan STAND | 610
Anthony Nolan is the charity that makes lifesaving connections between people with blood cancer and incredible strangers ready to donate their stem cells. We’re saving lives right now. Three lives a day, in fact. But we can’t do it without you. Without you, there is no cure. Visit Website
Bliss STAND | 615
Bliss is the UK’s leading charity for babies born premature or sick. Visit Website
Bloodwise STAND | 335
Bloodwise is the UK's leading blood cancer charity. There are 137 types of blood cancer, including lymphoma, myeloma and leukemia. We conduct research as well as being here to support anyone affected by blood cancer. Visit Website
Bowel Cancer UK STAND | 341
We’re the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer. Our vision is a future where nobody dies of the disease Visit Website
Breast Cancer Care and Breast Cancer Now STAND | 611
Breast Cancer Care and Breast Cancer Now – uniting to create one charity for everyone affected by breast cancer. The UK’s first comprehensive breast cancer charity, united around the aim that by 2050 everyone who develops breast cancer will live and receive the support they need to live well now. Visit Website
British Heart Foundation STAND | 800
Heart and circulatory diseases kill 1 in 4 people in the UK. The British Heart Foundation fund over £100 million of research each year into all heart and circulatory diseases and the things that cause them. Heart diseases. Stroke. Vascular dementia. Diabetes. They're all connected, and they're all under our microscope. Visit Website
Cancer Research UK STAND | 581
We know that one in two people get cancer in their lifetime. At Cancer Research UK, our research saves lives, but we need your help. We receive no government funding for our research, so every step we make toward beating cancer relies on every pound you raise. Visit Website
Children with Cancer UK STAND | 555
Children with Cancer UK actively raises and invests money for vital specialist research that would otherwise go unfunded to save the lives of every child with cancer to keep their family together. Visit Website
Grand Depart Classic STAND | 572
Cycle like a pro and help stop prostate cancer being a killer! The Grand Départ Classic is your chance to cycle the first stage of the 2020 Tour de France from 19-21 June 2020. Visit Website
Macmillan Cancer Support STAND | 35
Whatever cancer throws your way, we're right there with you. We provide physical, financial and emotional support to help you live life as fully as you can. Visit Website
Prostate Cancer UK STAND | 570
Prostate Cancer UK's top priority is funding research to stop prostate cancer killing men. We’re investing millions to find better treatments and better tests that can spot fast-growing cancers early, and could be used in a screening programme to save thousands of lives. Visit Website

Clothing & Footwear

Alton Sports STAND | 30, 45, 22, 109
Alton Sports is the leading independent retailer in the south for all your health, fitness and sports competition needs. Specialising in many sports, come on over to see the latest gear or ask any questions to our experienced team members. Visit Website
ASSOS Of Switzerland STAND | 550
ASSOS of Switzerland has been providing high performance kit for a number of decades. Since 1976 we have been leaders in researching, engineering, and developing top-level cycling apparel and equipment. Our boutique on London's famous Regent Street offers you the ASSOS experience, where you can see and try our entire range. Visit Website
Nü STAND | 286
A premium cycling sock, manufactured in Italy, offering unparalleled style and comfort in our range of summer and merino wool socks. We also partner with corporates & charities to design and manufacture multi purpose active socks for any event. Visit Website
Primal Europe STAND | 343
At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to T-shirts you can wear on your day off. Visit Website
Runderwear STAND | 562
Runderwear creates the original performance underwear for running. Our mission is to eliminate the discomfort caused by ill-fitting underwear and clothing and create performance running underwear, basewear and socks that are supremely comfortable and chafe-free. Visit Website
Scimitar STAND | 113
It’s time for a clearance event! Shop our exclusive, licensed cycling jerseys at Prudential RideLondon from just £20. Known for our range of award-winning Mr Men, Swizzels, Um Bongo and Jelly Belly apparel, make sure you grab a limited-edition bargain on Stand 113, strictly while stocks last. Visit Website
StickLegs Cycling STAND | 110
The team here at StickLegs HQ are always up for a quick blast on their bikes and will happily drop everything to suit up, click in to those pedals and eat up some miles. The philosophy behind StickLegs is simple, make the most of every opportunity and enjoy! Visit Website
The world’s best bike and cycling gear Visit Website

Nutrition & Hydration

Abel & Cole STAND | 612
Hi, we’re Abel & Cole. We deliver fantastic boxes of organic fruit & veg to homes across the country from farmers we’ve known for donkeys. Visit Website
Beet It Sport STAND | 580
Beet It Sport delivers a controlled dose of dietary nitrate, derived solely from concentrated beetroot juice. Used by the worlds sporting elite and independently tested in over 300 universities worldwide - Beet Your Personal Best! Visit Website
CLIF Bar STAND | 281
Clif Bar & Company is a leading maker of nutritious and wholesome foods, including CLIF® Bar energy bar and Builder’s® Bar, a great-tasting protein bar. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. Visit Website
Flapjackery STAND | 334
Luxury flapjacks handmade in Devon. We take certified gluten-free oats and add Westcountry butter, fair-trade brown sugar, and golden syrup to create our classic flapjack base, then infuse this with layers of fruit, fudge, cake, and posh Belgian chocolate to create our decadent range of flavours. Visit Website
HelloFresh STAND | 336
HelloFresh make it easy for you to cook delicious dinners from scratch. Choose your favourite recipes from a weekly menu and they’ll deliver all the fresh, pre-portioned ingredients you need to cook them direct to your door. No planning, no shopping - just everything you need for dinners without the drama. Visit Website
Nuun Hydration STAND | 282
Nuun + Water = Hydration Bliss. Nuun is a company dedicated to keeping you as hydrated as humanly possible. Our drink tablets are fizzy, tasty and loaded with electrolytes that keep you healthy and hydrated! Visit Website
Oatopia STAND | 556
Handmade flapjacks, low gluten, vegan, no added sugar (a selection), and more than 30 fantastic flavours. Our Almond Bakewell, Carrot Cake, Millionaire and Salted caramel are must haves!! Visit Website
Precision Hydration Ltd STAND | 678
Cramp? Dehydration? Struggle in the heat? Personalising your hydration strategy could help… Visit Precision Hydration and take their FREE online Sweat Test and talk to their experts to get a hydration plan tailored to how YOU sweat and what you're training for! Visit Website
Pursu STAND | 593
We are a sports nutrition business with a different mission, we’re here to provide ethical and environmentally conscious food to active people. Our ethos is to provide the highest quality natural food, inspire people to live healthy active lives and be mindful of the environment in every decision we make. Visit Website
Rawvelo STAND | 287
Our mission is simple – to provide the cleanest, healthiest and best tasting sports nutrition in the world. No compromise. By creating products using simple, high quality organic ingredients we focus on long-term nutritional health as much as short-term functional gain. Visit Website
RXBAR is a clean protein bar company which uses a short list of high quality ingredients; egg whites for protein, nuts, dates and no B.S! All our bars are gluten, dairy and soy free, catering for a range of dietary requirements as well as being a healthy snack with a protein benefit. Visit Website
Simplyseedz Natural Foods STAND | 582
Simplyseedz are returning to the cycle expo after our sell out last year! Our high protein nutritious breakfast and snack products, comprising our very portable porridge pots and our savoury range of baked pumpkin seeds are enjoyed by many athletes and sports personalities. Enjoyed as pre or post excercise nutrition and highly recommended by event nutritionists. Visit Website
Sos hydration STAND | 233
Thirsty? You need an SOS! To survive everyone needs to keep hydrated. Our body is made up of 60% water. Losing just 2% of your bodyweight through dehydration can lead to a 20% loss in athletic performance Visit Website
TORQ Fitness STAND | 225
TORQ is a Fitness Consultancy – it always has been and always will be. Our roots are firmly entrenched in Fitness Consultancy, Performance Coaching and Endurance Sport and this we believe provides us with our unique edge and integrity. We originally developed our range of performance nutrition products through a need to offer the highest standard of support to the athletes we worked with and TORQ has since evolved into the most desirable, respected and integral Performance Nutrition brand on the market today. Visit Website

Sponsors & Partners

British Bike Hire STAND | N/A
If you have hired a bike, you can pick it up from the bike park in the hall next to the show Visit Website
Continental STAND | 200
Learn more about how to ride safely, check your tyre pressure and how to prepare for your ride from the Continental Tyres experts Visit Website
Evans Cycles STAND | 001
The UK's No.1 specialist cycling retailer Visit Website
Evans Cycle-ectric STAND | 320
Put your skills to the test and race your friends and family on the one of a kind Evans Cycle-ectric track. You don't want to miss out on this! Visit Website
Evans Cycles - Ride It & Ride-to-Work scheme STAND | 245
Find out more about some of ways Evans Cycles helps people around the country to 'ENJOY THE RIDE' - including our popular schedule of RIDE IT events and our newly updated new Ride-to-Work scheme Visit Website
HIGH5 Sports Nutrition STAND | 25
We at HIGH5 are committed to creating nutritious products with amazing natural flavours and we’re passionate about helping you achieve your goals – however big or small. Our aim is to deliver sports nutrition which helps you to enjoy your sport more. With over 20 years experience providing sports nutrition products under our belt, we ensure our products are packed with everything you need to be at your ultimate best, any day. Visit Website
Prudential STAND | 800
Participants can collect their free water bottle from the Prudential stand with their voucher available at registration. Charities of the Year, British Heart Foundation and Prevent Breast Cancer will be in the Prudential stand to meet their riders Visit Website
Silverline Tools STAND | 20
Official Tool Supplier to Prudential RideLondon. Over 5000 tools for the home, garden and workshop Visit Website
Skoda STAND | 332
Check out the Skoda historic bike display to see how the bicycle has evolved Visit Website
Sports Tours International STAND | 105
Sports Tours International is one of the UK’s largest specialist sports travel companies, taking thousands of participants and spectators to sports events around the world, and is the exclusive UK and Ireland agent for Club La Santa, the world's number 1 sport and fitness resort. Visit Website
SRAM is of and for the people. We look to where road is going, not where it’s been. Innovation must be available to all riders, not just the sport’s elite, and can never trade performance gains for added complexity. Visit Website
Thames Water STAND | 55
Thirsty? Don’t worry. There will be plenty of opportunities to fill up with free drinking water across the entire event so bring a refillable bottle wherever you go! Visit the Thames Water’s stand at the Prudential RideLondon Cycling Show to fill up and learn all about where water is available Visit Website
Yellow Jersey STAND | 380
Yellow Jersey offer market leading bicycle and cycle travel insurance for cyclists as well as insurance for the wider cycling industry. Prudential RideLondon participants can take out our bespoke event weekend insurance policy which we have created in partnership with the event as well as getting the benefit of 15 per cent discount on all our policies. Visit Website
Zwift STAND | 26
Have a go on the zwift virtual reality platform and see how you can get a free trial! Visit Website


Aftershokz Headphones STAND | 561
Listen to music safely while riding your bicycle. Aftershokz headphones use bone conduction technology that allows you to listen to music transmitted through your cheekbones while keeping your ears open so you can hear traffic around you and be aware of your surroundings. Visit Website
Garmin STAND | 230
Garmin brings GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. We think every day is an opportunity to innovate — and a chance to beat yesterday. Visit Website


Cape Town Cycle Tour STAND | 565
The 42nd Cape Town Cycle Tour will take place on 8 March 2020. It is the largest timed cycling event in the world. The 109km (67 miles) route includes 1220m of total elevation, miles of pristine coastline and complete road closures. All proceeds of this event are donated to our charitable beneficiaries (The Pedal Power Association and Rotary). Visit Website
Consorzio Italy Bike Hotels STAND | 563
taly Bike Hotels is a group of 70 hotels in Italy with a great passion for cycling. The circuit offers vacation experiences, in the most beautiful places in Italy, both for lovers of road bikes and mountain bikes. Visit Website
Freewheel Holidays STAND | 232
Freewheel Holidays have over 100 cycling holidays available throughout Europe along some of Europe's most popular and well known cycle routes. We cater for individuals, couples and groups and using local partners have access to a portfolio of quality cycling holiday providers that we work with on a daily basis. Visit Website
Salento Bici Tour STAND | 592
Organising bike tours in the Apulia Region: road bike, trekking bike, and 'food and wine' bike tours, learning Italian by bicycle. We are the best bike Tour Operator in Apulia Region, according to Tripadvisor members. Tailor made tours are also possible. Visit Website
Salonpas STAND | 575
Salonpas® - a leading brand in pain relief patch technology and available in over 30 countries world wide Visit Website
SpiceRoads Cycling STAND | 331
Since 1995 we've been offering rides all over the world, on every type of terrain, for all ages and experience. From classic tours to epic cross country voyages, we get up close and personal with remarkable cultures, characters and landscapes in a way that no ordinary tour could. Visit Website
The Stick - best self massage tool for your muscles STAND | 108
Free 30-second massage with the award winning Stick – be amazed how much better you will feel in 30 seconds. This is the original and still best self massage product in the industry. Sore calves? Tight quads? Tight neck? Any other muscle issues? Faster recovery? The Stick is your answer!! Let our friendly staff help you. Visit Website
Tenerife No Limits STAND | 571
Tenerife is the largest of the Canaries and one of the most popular and easily accessible holiday destinations for UK travellers. The climate, its landscapes and nature make Tenerife a genuine paradise for professional cyclists and amateurs. The Teide National Park is a perfect location for acclimatising to altitudes. Visit Website
Tour of Britain STAND | 392
The OVO Energy Tour of Britain is the UK’s biggest and most prestigious professional bike race that attracts the world’s top cyclists - including Olympic and World Champions, and Tour de France winners - to compete over eight days each September. This year's race will take place from 7 - 14 September. Visit Website
Turismo Lanzarote STAND | 330
Lanzarote has excellent climate conditions both for mountain biking and road biking. You will find a wide network of cycle routes to suit all levels and thanks to this fantastic weather you can practise cycling all year round. Visit Website