The Events

Festival Zones

Prudential RideLondon FreeCycle features six Festival Zones in iconic London locations:



A wide range of bike-based entertainment and activities will take place at each site during the day. Check out all the 2019 Festival Zone details below:


Green Park

  • Air To The Throne BMX Mini Ramp Competition – the best athletes from across the UK compete in a series of heats and finals to perform the most difficult and visually stunning stunts!
  • Trial Biking – beginner’s obstacle trails
  • Big screen with all day entertainment
  • Exchanging Places – sit in the driver’s seat of an HGV to get a better understanding of what the driver can and can’t see
  • Bike Marking – get your bike security marked and registered
  • Kids’ Zone – indoor cycle-themed arts and crafts including customising your tabard, outdoor kids games, bling your bike and entertainers
  • Balance Bikes – learn to ride with beginners obstacles for toddlers and children
  • Guinness World Records Champions Arena – have a go at setting an official world record:
    • Most electric energy generated by pedalling a static bicycle in 30 seconds
    • Fastest time to pump a bicycle tyre
    • Fastest time to trace the line (team of two)
  • Activity areas presented by Prudential, Skoda, Continental, Silverline, Evans and Amstel
  • Cycle Food Court with healthy food options

Lincoln’s Inn Fields

  • Picnic zone
  • Classical string quartet on the bandstand
  • Every Can Counts – bike races which promote responsible recycling
  • Outdoor games including giant Jenga and table football
  • Cycle-themed face painting for the children and free massage for the adults
  • Benugo’s Cafe

Bloomberg Arcade

  • Voodoo Unicycles – the world’s only stunt unicycle team will amaze you with their stunts and tricks
  • Pedal-powered Scalextric
  • Inner Tube Challenge – how quickly can you change the inner tube of a bike tyre?
  • Pedal-powered Watt Challenge – can you top the leaderboard for most power generated?
  • Rollapaluza race bikes – race your family and friends on a static race bike
  • Pedal-powered juice bar – pedal to produce your own tasty smoothie
  • Pedal-powered sound – DJs entertain with some pedal-powered sounds and beats
  • Bloomberg Arcade – A leading destination for food and culture with nine tasty independent restaurants. Re-energise and enjoy lunch and activities within the most architecturally striking all-weather promenade.

  • Cycling Traders offering a mixture of cycling accessories

St Paul's Churchyard

  • Road Bike Rampage – freestyle tricks and stunts on road bikes!
  • Jump box ramp stunt show
  • Access Sport BMX try out area with undulating surfaces
  • Bike steam cleaning – stop by for a demo on a more sustainable way to clean your bike
  • Brompton Electric demo track
  • Puncture Kit – the drumming cyclist
  • Paternoster Square – A vibrant food market and outdoor games


  • Slow Biking – races and games where the slowest time wins!
  • Flat Land Street Cycle with pro riders demonstrating spins, balance and technical tricks
  • DJ truck with music and key messaging
  • Rollapaluza race bikes – race your family and friends on a static race bike

Temple Place

  • Inclusive Cycling Hub – adaptive bikes for all to try on our Temple circuit and the wider route thanks to Wheels for Wellbeing, Tomcat and Bikeworks
  • Rollapaluza races – race your family and friends on a static race bike
  • Cycle-themed face painting for the children and free massage for the adults

Each festival zone will have bike parking for participants to leave their bikes while they enjoy the free entertainment on offer (please note that locks are not provided).

Additional elements as standard at each site include event medical, bike mechanics and information points.