Info Hub

Community Info

Welcome to the Prudential RideLondon Community Info page. You will find a host of resources here to help you plan for, and celebrate, the UK’s biggest and best festival of cycling. The next Prudential RideLondon takes place in central London on Saturday 29 July and in London and Surrey on Sunday 30 July 2017.

Keep in touch

Stay in touch with plans for Prudential RideLondon via our regular Event HQ e-newsletter. This is the best way to keep up-to-date with event news, opportunities and announcements. Sign up here.

Community Access

Maintaining access to local communities is very important. Many locations around the Prudential RideLondon-Surrey 100 and Prudential RideLondon-Surrey Classic routes on Sunday 30 July 2017 will have specific access arrangements in place for event day.

You will be able to download PDFs to assist you if you require specific local community access information on Sunday 30 July 2017 in due course.

Celebration Scheme

Prudential RideLondon promises to be a fantastic day and there are plenty of places to watch the event.

There will be a number of official venues located around the Prudential RideLondon-Surrey event routes, including pubs and cafes, offering the perfect setting to cheer on charity fundraisers or watch the professional race! We will make a list of venues available in due course.

If you have special arrangements, please contact the venue directly.

Celebration Packs

Free celebration packs are now available for community groups to apply for to support local festivals, street parties and activities taking place on the same day as Prudential RideLondon events.

The pack includes bunting, balloons and flags – everything you need for a cycle celebration!

Celebration packs are limited and allocated on a first come first served basis ahead of event weekend. Please email if you would like to apply for a pack.

Information for Businesses

Prudential RideLondon Business Directory

If you are a business located on or close to any of the Prudential RideLondon routes, you are welcome to include a listing for your business in the Prudential RideLondon busines directory.

The business directory aims to support local businesses by incentivising customers to visit your business before, after or even during the Prudential RideLondon festival weekend.

The online business directory will be live in the run-up to the 2017 Prudential RideLondon festival of cycling, which takes place on 28-30 July 2017.

The directory will showcase the fantastic London and Surrey businesses and services around the route. More than 300 businesses featured in the directory in 2016 – make sure your business is listed in 2017!

There is no charge to be listed in the business directory, where you are welcome to create exclusive offers for your current and potential customers.

Celebration Scheme

If you are a venue located on the Prudential RideLondon-Surrey 100 and Prudential RideLondon-Surrey Classic routes, you may wish to participate in our Celebration Scheme.

The scheme pairs a charity (who has participants riding for it in the event) with a venue – typically a pub, restaurant or cafe (others welcomed too!) – located on the Prudential RideLondon-Surrey 100 route. This provides the charity with a base for the day and creates a hub where supporters and communities can gather to cheer on participants and watch the event.

If you are directly on the route and interested in joining the scheme please email

Case Studies

The first Prudential RideLondon in 2013 event was a huge success, becoming the biggest inaugural mass-participation sports event in the world and raising more than £7 million for charity.

The second Prudential RideLondon also proved to be a great weekend of cycling in London and Surrey, despite a torrential downpour on the Sunday morning. To help you to plan your 2016 event weekend on Saturday 30 and Sunday 31 July – and to find out more about getting involved in this fantastic festival of cycling – we've put together a series of case studies (below) from businesses and community groups along the route. Check out how to maximise the business opportunities created by the event and effectively plan your weekend below.

If you would like your business to be featured as a case study from the 2015 event, please email

Charitable Trust

Each year the organisers of Prudential RideLondon contribute the surplus funds – after the costs of putting on the event have been met – to The London Marathon Charitable Trust, which in turn awards grants to support cycling and recreational projects in the wider community.

If you are interested in applying for a grant in 2016, or would like more information, please visit The London Marathon Charitable Trust's website.