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Love Where You Ride

At Prudential RideLondon, we are dedicated to looking after our surroundings. It’s a privilege to be able to cycle through the streets of the capital and the great British countryside, so let’s do everything we can to protect the environment as we enjoy it. The route takes you through some areas of outstanding natural beauty, including Richmond Park and its famous deer, Box Hill, Leith Hill and Wimbledon Common.

In 2015, we launched our Love Where You Ride campaign to encourage everyone who takes part in the world’s greatest festival of cycling to get behind this simple idea.

We’re determined to see even more of you dispose of litter responsibly on every training ride and during the Prudential RideLondon weekend. Your support will make the world of difference.

New in 2019

Prudential RideLondon has partnered with Thames Water with a goal to become the largest mass participation cycling event to become single-use plastic water bottle free.

This year, we will provide water in bowsers at the Drinks Stations and Hubs across the route for participants in the 19, 46 and 100-mile events. There will be additional Thames Water fountains at all the FreeCycle Festival sites and at the Prudential RideLondon Cycling Show to encourage riders and spectators to bring their own refillable bottles.

We’re determined to reduce our environmental impact and this will see a reduction of around 65,000 single-use plastic water bottles from previous years’ events.

The initiative builds on Prudential RideLondon’s Love Where You Ride campaign that encourages riders to look after the areas they are cycling through by putting all rubbish in their back pockets and disposing of it responsibly at the Hubs and Drinks Stations.

The Love Where You Ride scheme is not just restricted to the sportive riders, the pro cyclists in the Prudential RideLondon-Surrey Classic will dispose of their litter in ‘green zones’.

These are just some of the way in which we are delivering on our commitment to be a world leading sustainable mass participation event. Prudential RideLondon is also doing the following to reduce its environmental impacts:

  • No goody bags given out at the finish of the event
  • All event instructions and registration materials will be digital, not printed
  • All generators will be fitted with particulate filters
  • Using eco-efficient tower lights to reduce the amount of energy used and emissions
  • All branding material (scrim) will be collected and reused, or recycled into industrial rags
  • All waste collected across the event will be sent for recycling or to be used for energy. Teams of litter pickers will assist the post event clear-up to ensure any waste is collected and disposed of correctly. Our aim is for no waste to be sent to landfill.

Read the London Marathon Events’ environmental policy to find out more about our commitment to sustainability.

Bin it

When you take part in the festival of cycling, we will do all we can to ensure that you can easily dispose of litter throughout the weekend. You will be able to get rid of your litter quickly and safely at the many Drinks Stations and Hubs located around the route when you take on the Prudential RideLondon sportives.

Well gel

As well as providing plenty of litter disposal areas along the sportive route, we’ll be helping you to Love Where You Ride in other ways too. We’ll be handing out Clif Shot Energy Gels again this year, which have a patented pack featuring a ‘litter leash’ tab to ensure the torn-open top of the gel stays attached to the pack for easy disposal after you’ve slurped down a gel.

A lot of bottle

To keep waste to a minimum, we’re asking you to carry two refillable drinks bottles on your bike. You will be able to refill these bottles with water (and nuun active effervescent tablets, if you wish) at the Drinks Stations and Hubs along the route. This will keep both litter and waste to a minimum. 

Everyone’s campaign

Our Love Where You Ride campaign extends well beyond riders in the sportives. Pro cyclists in the Prudential RideLondon-Surrey Classic will dispose of their litter in ‘green zones’, while thousands of riders enjoying London’s traffic-free roads at Prudential RideLondon FreeCycle are also encouraged to use bins in the Festival Zones and refill their drinks bottles at hydration stations to keep waste to a minimum.

Do your bit

We hope that you’ll commit to Love Where You Ride every time you venture out on your bike – and not just during the Prudential RideLondon festival weekend – by disposing of your litter properly on every ride. 

Olympic gold medallist Chris Boardman MBE has been a fantastic ambassador for Love Where You Ride since it was launched in 2015 and we are delighted that six-time Olympic champion Sir Chris Hoy is backing our campaign too.  

Sir Chris says: “I’m pleased to support Love Where You Ride. We can all do our bit to protect and respect the areas where we ride whenever we are cycling. 

“By choosing a bike as your mode of transport, you are already leading the way in looking after the environment. But we are urging everyone to maximise that contribution to society by ensuring that all litter is disposed of properly. It’s a simple but effective way of looking after our surroundings and setting a good example.”

On Ride Day, we would like every rider to stash used bar or gel wrappers in a jersey pocket until they encounter a bin. Wrappers weigh two grams or less so there’s no reason not to hold onto them as you ride.

While we want to keep the streets clean, Love Where You Ride isn’t just about litter. The ethos of the campaign is also about respecting other people we encounter when we’re out riding, as well as the environment.

“When you’re in the zone, it can be easy to lose sight of looking out for other road users and the environment but we should always remember to be courteous,” says Sir Chris.

“Cyclists have every right to enjoy the roads but we need to be mindful of everyone else too, especially when cycling in a group. Any issues we might experience can often be overcome by being pleasant and courteous.”

Sir Chris adds: “We would love to see the Prudential RideLondon festival help lead the way for a cleaner, safer UK and you can play a huge role in that by adhering to the ethos of Love Where You Ride.”

We hope you’ll Love Where You Ride every time you’re out on your bike. Send us snaps of your favourite training rides by tweeting us @RideLondon #LoveWhereYouRide and we’ll share your efforts to Love Where You Ride as Prudential RideLondon approaches.