News & Media

Brompton launches the Brompton World Challenge

Today (Thursday 30 July) Brompton Bicycle announces the launch of The Brompton World Challenge, a virtual event in partnership with Prudential RideLondon. The new format provides the opportunity for the entire global Brompton community to take part in this unique event for the first time.

Brompton – the UK’s largest bike manufacturer, and the makers of the iconic folding bike – has been working hard behind the scenes with Prudential RideLondon to create a special challenge within their recently announced virtual My Prudential RideLondon event, specifically for Brompton owners.

Over the weekend of 15-16 August, Brompton owners from anywhere in the world will be able to take part and ride their Brompton bikes in any of the four different distances available on the new My Prudential RideLondon app. Brompton owners can register for the Brompton World Challenge by visiting brompton.com and following the simple steps.

Participants will be asked to complete a series of photo challenges to be entered to win a Brompton bike. This will be awarded to one female and one male selected at random. In true Brompton style, with this being a strictly no lycra event, there will also be a prize given to the Best Dressed rider and to the participant with the fastest recorded fold.

As part of the Brompton World Challenge celebrations, Brompton are bringing some inspiring people together from across the cycling industry to take part in live streamed talks, which will be open to all, and includes the BWC awards ceremony. The full schedule will be announced in the lead up to the event.

Will Butler-Adams, Brompton CEO, said: "Le Mans start, Buckingham Palace, tea & scones mixed with a tincture of furious competition...The Brompton World Championships sadly won’t be on the cards for us this year, but that won’t stop us having a blast. So in 2020 we're going virtual...not one event but four, not one day but a week of excitement and events celebrating the fun and freedom of riding your Brompton. The Brompton World Challenge, has unlimited registrations, so we are hoping to have Brommie riders signing up from all over the world to ‘join us’ in London for a fantastic celebration of cycling!”

Hugh Brasher, Event Director of Prudential RideLondon, added: “We are delighted that the Brompton World Challenge is part of My Prudential RideLondon. Our ambition for My Prudential RideLondon is to raise as much money for charities as possible and for people to go out and enjoy riding their bikes – the Brompton World Challenge is a great way to do both.”

To find out more, or register for the Brompton World Challenge, please visit brompton.com