News & Media

High5 becomes the Official Sports Nutrition Partner of Prudential RideLondon

HIGH5 Sports Nutrition has today (Friday) been announced as the Official Sports Nutrition Partner of Prudential RideLondon.

With more than 20 years’ experience, HIGH5 is one of the world’s leading sports nutrition companies and provides on-course nutrition at more than 750 events around the world.

As a previous partner of the event, the return of HIGH5 to Prudential RideLondon will see their range of products and flavours available across the route of the sportives, which will help the 30,000 cyclists stay hydrated and well-fuelled. HIGH5 will also provide nutritional advice before the event to help participants during their training.

The following products will be available to riders at Prudential RideLondon:

  • ZERO: a refreshing, great tasting sugar-free electrolyte drink that makes it simple and easy to stay hydrated.
  • Energy Gel: a fruity gel which delivers carbohydrate straight to muscles. It’s smooth with a light consistency, making it easy to have on the go. And because it’s made with natural fruit juice, it tastes great too.
  • Energy Bar: an easy-to-chew, great tasting bar filled with real fruits and grains to provide both simple and complex carbohydrates.

Hugh Brasher, Prudential RideLondon Event Director, said: “We are delighted to welcome HIGH5 back to the Prudential RideLondon family. We are constantly striving to ensure we provide our riders with the best support to help them achieve their goals. HIGH5 ensure their products are packed with everything riders need to help with training and be at their best on the day and having HIGH5 products available across the routes will help our participants have a great ride.”

Raphael Deinhart,HIGH5 Marketing Manager, said: “We are delighted to partner with Prudential RideLondon, the world’s greatest festival of cycling. HIGH5 will be there to support riders from start to finish, by providing great tasting products on the day and also helping riders on their training journey to get there. With more than 20 years’ experience developing innovative sports nutrition, HIGH5 products give you everything you need to be at your ultimate best, any day. We look forward to supporting everyone, no matter what their ability, and celebrating their achievements at the finish line on the Mall.”

Entry to the ballot for the 2019 Prudential RideLondon-Surrey 100, which takes place on Sunday 4 August, is open now. The ballot closes at 17:00 GMT on Friday 4 January.