News & Media

Nicola Adams inspires young riders to take up 46-mile challenge

Two-time Olympic boxing champion Nicola Adams OBE today joined students and teachers from Teach First, the social mobility charity tackling educational inequality, at the Lee Valley VeloPark for the official launch of the Prudential RideLondon-Surrey 46, part of the world’s greatest festival of cycling.

Adams is taking on the challenge of cycling the 46 mile ride on Sunday 30 July and will mentor students and teachers from schools all over the UK as they prepare for the ride. The route will take them from Queen Elizabeth Olympic Park, through the capital into Surrey and back to London for a spectacular finish on The Mall.

The students and teachers will be provided with bikes, equipment, training and nutrition advice as part of the new 2017 PruGoals programme, a partnership between Teach First and Prudential. The wellbeing and employability-skills programme aims to empower young people to drive their ambitions and fulfil their potential regardless of their social or economic background. Greenhouse Sports, a charity using sport to help young people realise their full potential, has also signed up 22 riders to take part.

Nicola Adams said: “When I took up boxing I faced a number of challenges, but that didn’t stop me becoming double Olympic champion. Today I want to help inspire these young people to overcome the challenges in front of them to achieve their goals. I am really excited to be part of the PruGoals programme and I can’t wait to share my experience with the Teach First riders and join them at the start line for the Prudential RideLondon-Surrey 46, which launches today.”

The Mayor of London, Sadiq Khan, said: “The 46 mile challenge is a fantastic opportunity for new or less experienced cyclists to take part in the world’s leading festival of cycling. We will continue to do all we can to enable and encourage more people to participate and compete at every level of sport and I hope that thousands of people will be inspired to enter the ballot. Prudential RideLondon is a fabulous example of how sport brings communities together, and we look forward to hosting a tremendous weekend of cycling events this summer.”

Mike Wells, Group Chief Executive of Prudential, said: “We want the PruGoals programme to encourage and challenge young people to set goals for themselves, and achieve things they didn’t think were possible. We’re delighted to see so many students from Teach First participating this year, and we hope they will enjoy and be inspired by the experience of taking part in Prudential RideLondon.”

The Prudential RideLondon-Surrey 46 on Sunday 30 July is a 46-mile ride on traffic-free roads, starting at Queen Elizabeth Olympic Park in east London immediately after the last start wave of the Prudential RideLondon-Surrey 100, and finishing on The Mall in front of Buckingham Palace. See route map here.

About 5,000 riders are expected on the start line at 0900 on Sunday 30 July. When riders have a confirmed place, they will be able to choose a specific start wave and opt to ride with friends, other first timer riders, in all female waves, with U18s or as individuals.

The new sportive (it’s not a race) was created in 2016 specifically for newer and younger cyclists to encourage them to enter their first mass participation cycling event and enjoy the freedom and camaraderie of Prudential RideLondon. Read more here.

The public ballot entry system for the 2017 Prudential RideLondon-Surrey 46 is now open and closes when 20,000 riders have registered or at 17:00 on Friday 12 May 2017, whichever is the earlier. Applicants will be informed whether they are successful or not in the ballot before the end of May 2017. The cost of entry is £39. 

Richard Walsh, Surrey County Council's Cabinet Member for Localities and Community Wellbeing, said: “From health benefits to greater freedom, there are many reasons to take up cycling and I’m sure this year’s Prudential RideLondon-Surrey 46 will build on the success of the inaugural event by inspiring more people to get on their bikes. I’m delighted this year’s ride is already attracting so many students and teachers and I hope many more people of all ages will register to join them.”

The organisers of the festival of cycling will deliver an extensive community engagement programme with the support of Transport for London (TfL), the London boroughs on the route and Surrey County Council to help residents and businesses along the route plan ahead. This will include pre-awareness campaign posters on the transport network, a series of customer information emails and a leaflet drop in July to 1 million+ residents and businesses along the route. To avoid delays over the event weekend, wherever possible all drivers are advised to avoid areas near the event routes.