News & Media

nuun and company® announces partnership with Prudential RideLondon

nuun® and company will provide on course hydration support to the 30,000 riders in the Prudential RideLondon Surrey 100 and 46 sportives in 2017 and 2018.

nuun will offer Active effervescent tablets as single serves at the Prudential RideLondon Cycling Show at ExCeL prior to the event weekend and at the four hubs on the routes of the sportives on Sunday 30 July. 

nuun Active is added to reusable bottles turning water into a healthy, environmentally-friendly sports drink that is high in electrolytes, low in sugar, gluten-free and plant-based. 

“nuun Active is the ideal hydration drink for riders participating in the Prudential RideLondon sportives on Sunday 30 July,” said Hugh Brasher, Event Director for Prudential RideLondon. “We look forward to working with nuun to develop this partnership over the next two years.” 

Each nuun Active tablet contains a 100 per cent plant-based optimal blend of electrolytes and non-GMO carbohydrates for optimal hydration and exercise performance. All nuun products are certified vegan, gluten-free, dairy-free, soy-free, and Informed-Choice Trusted By Sport.

“The nuun team is incredibly honored to support Prudential RideLondon,” said Kevin Rutherford, President and CEO of nuun. “We are on a mission to encourage everyone to move more and we look forward to celebrating with the 30,000 riders coming together through cycling.”

nuun is available in the UK across the sports specialty run and cycling channels including Evans, the official retail partner for Prudential RideLondon, together with natural food and select grocery retailers.

About nuun & company

nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. Founded in 2004, nuun was the first to separate electrolyte replacement from carbohydrates, and twelve years later nuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. nuun is sold in over 7000 outlets in the US and available in over 30 countries. To learn more, visit or follow them on social media.