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Official dhb Prudential RideLondon Clothing now exclusively available at Wiggle!

With just under a month to go until the Prudential RideLondon festival of cycling, Wiggle is excited to reveal the Official Online Shop of Prudential RideLondon. Visit the store here

As the official Sports Clothing Supplier for the event, dhb has applied its experience and expertise in designing the official Prudential RideLondon cycling kit. The team at dhb has developed a fantastic range of Official Prudential RideLondon clothing including high-quality men’s and women’s cycling jerseys and bib shorts, technical t-shirts and a great selection of casual t-shirts and hoodies.

Cyclists taking part in the inaugural Prudential RideLondon-Surrey 100 are encouraged to make a statement at the sportive in the stylish event jersey and bib shorts or impress their friends after the event by sporting the ‘100 Miles Done’ t-shirt. There are even designs especially for kids to cheer on mum and dad as they rise to the challenge of Prudential RideLondon-Surrey 100.

If you’re taking part in Prudential RideLondon, or you want to show your support for a loved one, don’t miss out on this opportunity to own a piece of this fantastic limited-edition merchandise to celebrate what promises to be an amazing weekend of cycling. Apparel is available to order now with t-shirts starting from as little as £5.

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For cyclists taking part in the 100-mile sportive, the dhb Prudential RideLondon Short-Sleeve Cycling Jersey is a great choice. It’s a light, breathable jersey with an aerodynamic fit constructed from high-wicking, quick-drying summer-weight fabric. It features Prudential RideLondon graphics, a short zip with chin guard, three vertical pockets at the back and a custom dhb silicone hem grip to keep the back of the jersey from riding up. The jersey also features anti-bacterial fabric for extended freshness and odour resistance.

About dhb

The dhb brand was born in Hampshire. The founders – d, h and b – decided they didn’t just want to just sell bicycle gear, they also wanted to be involved with every aspect of its design and development. Five years later, with international expansion all products are still ridden extensively by the in-house R&D team in the local South Downs region. Getting out and riding is the core philosophy of the dhb brand.

The dhb range of cycling apparel and accessories aims to engage cyclists of all abilities – from novice to triathlete and competitive sportive rider. dhb works with skilled technicians and factories across the globe to bring its kit to the enthusiast. dhb has experienced phenomenal success in the United Kingdom, and over the past years its reach has extended through Europe to cyclists in Japan and Australia. With more cyclists spinning their wheels every day, dhb will continue to provide kit that offers technical, elegant cycling apparel solutions.

Celebrate 100 Years of Racing with 100’s of great cycling deals at Wiggle!