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Prevent Breast Cancer named as the first Charity of the Year for The Prudential Ridelondon-Surrey 46

Prudential RideLondon, the world’s greatest festival of cycling, has appointed Prevent Breast Cancer as the first ever Charity of the Year for the Prudential RideLondon-Surrey 46 which takes place on Sunday 4 August.

The 46 is one of three sportives at Prudential RideLondon and is designed as a challenging but achievable distance for newcomers to mass-participation cycling.

Prevent Breast Cancer is the only UK charity entirely dedicated to the prediction and prevention of breast cancer. It funds research into the different factors that increase the risk of the disease – which affects one in nine women in the UK in their lifetime.

Hugh Brasher, Event Director of Prudential RideLondon, said: “We are delighted to be working with Prevent Breast Cancer as the first Charity of the Year for the Prudential RideLondon-Surrey 46. We look forward to helping the charity maximise fundraising and raising awareness of the great work that Prevent Breast Cancer does.”

Among the riders who will be taking part in the Prudential RideLondon-Surrey 46 to raise money for Prevent Breast Cancer is BBC journalist and former GB para-cyclist Sally Hurst, who is calling on people to sign up and ride in aid of the charity.

Hurst has previously battled cancer twice, losing a leg to bone cancer at age 26, before being diagnosed with breast cancer at age 38. She began cycling competitively after losing her leg, turning to the sport as a way to take back control over her life.

Sally said: “I’m a keen cyclist and a huge supporter of Prevent Breast Cancer, so taking part in this ride for the charity was a no-brainer. Training for the ride will be a great way to keep active and is a unique chance to take to London’s streets with no traffic. It gives those who have been affected by the disease an incentive to get on their bikes and help raise awareness. And, of course, raise money to pay for vital research, while enjoying themselves in the process.

“Being diagnosed with breast cancer just 12 years after losing my leg to bone cancer was absolutely devastating and I had some very dark days. I’m one of the lucky ones, but no one should ever have to hear those words ‘I’m sorry, it’s cancer’ which is why prevention is so important, and why I’m taking part in this ride – to empower and encourage those affected – to do something positive.”

Hurst will be working with the Prevent Breast Cancer team on preparations for the ride , including sharing her training tips and recommendations with the Team Prevent Breast Cancer riders.

Nikki Barraclough, executive director at Prevent Breast Cancer, said: “We’re thrilled to be the first ever Charity of the Year partner of the Prudential RideLondon-Surrey 46. Being active is a huge part of the healthy lifestyle message we promote and, as a charity, cycling events have been an important part of both our fundraising and education activities over the years.

“150 people are diagnosed with the disease every day, and it is the most common form of cancer in the UK, something we want to change. This ride will give those who have been affected by the disease a great opportunity to increase awareness, and also to raise money for our vital research into its prediction and prevention.

“Anyone who is interested in taking on a new challenge and trying something different should sign up. This is a perfect way to stay fit, and we will provide all the support needed to complete the route. We’re thrilled that Sally is able to join us this year and share her story, and we want as many Team Prevent Breast Cancer riders as possible to take to the roads of London and Surrey for this iconic ride!”

The 46-mile ride begins at Queen Elizabeth Olympic Park in East London before taking in the Surrey countryside and looping back into the city, past famous London landmarks, to a spectacular finish on The Mall in front of Buckingham Palace.

Prudential RideLondon is the world’s greatest festival of cycling and takes place on Saturday 3 August to Sunday 4 August. It includes Prudential RideLondon FreeCycle, the professional women’s Prudential RideLondon Classique race and the Brompton World Championship on Saturday 3 August and the Prudential RideLondon-Surrey 100, 46 and 19 sportives on Sunday 4 August. The weekend’s finale is the Prudential RideLondon-Surrey Classic which sees the best male riders in the world battling it out for an iconic victory on The Mall.

Those who are interested in taking part in the charity cycle can enter the 46 ballot which opens on Monday (11 February) by clicking here

For those who would like to fundraise specifically for Prevent Breast Cancer, alongside Sally, charity places are available on the Prevent Breast Cancer website. Click here for more information. 

For more information, visit www.preventbreastcancer.org.uk or call 0161 291 4400.