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Rowsell and King go for the double at Prudential RideLondon

It will be a busy weekend for Olympic champions Joanna Rowsell and Dani King as the golden duo participate in two events during the Mayor of London’s Prudential RideLondon festival of cycling.

At 18:30 on Saturday 3 August, the pair will line up on the start line of the Prudential RideLondon Grand Prix, taking on double Olympic champion Laura Trott, 2013 world champion Elinor Barker and a host of other top names in the women’s criterium race around a 1.3-mile course in and around St James’s Park.

Less than 12 hours later, Rowsell and King will join around 20,000 amateur riders in Queen Elizabeth Olympic Park as they undertake the huge challenge of the Prudential RideLondon-Surrey 100. The route of the sportive is based on the Olympic cycling road race; riders will head out of the capital into Surrey’s stunning countryside and leg-testing hills before cycling back into the capital to a stunning finish on The Mall.

“I’ve never actually cycled 100 miles so it will be a great challenge for me too,” says Surrey-based Rowsell, who is riding for children’s charity Action Medical Research. “I think the event is a fantastic way to celebrate one year on from winning gold at the Olympic Games and with a large section of the route being on my home training roads, I hope I will be able to assist the other Action riders with some local knowledge!”

King is riding for Leukaemia & Lymphoma Research, along with Emmerdale regulars Jason Merrells, Nicola Wheeler, Kelvin Fletcher and Rik Makarem from the popular Yorkshire soap and rugby stars Conor O’Shea, Brian Redpath, Paddy Johns, Martin Bayfield and Niall Woods.

Other famous faces undertaking the Prudential RideLondon-Surrey 100 challenge include:

•    Tennis legend Boris Becker and his wife, Dutch model Lilly Kerssenberg
•    Rugby star and A Question of Sport captain Matt Dawson
•    Olympic champions James Cracknell and Sally Gunnell
•    Arsenal and England’s Lee Dixon
•    Celebrity chef John Torode
•    Grand National winning jockey Marcus Armytage
•    Savile Row tailor Patrick Grant from The Great British Sewing Bee
•    Lee Latchford-Evans from Steps

And, of course, the Mayor of London himself – Boris Johnson.