The BBC to Showcase World Class RideLondon Cycle Event
10 Aug 2012, 2:53 p.m.
The BBC and the London & Surrey Cycling Partnership (London Marathon and SweetSpot) are delighted to announce a contract with the BBC that witnesses a further partnering on mass participation & elite sporting events.
The event, RideLondon, launched today, will be the first direct sporting legacy from the London Olympics, and will be a two day world class festival of cycling held in the capital, featuring a series of events for amateur, club, world elite cyclists, youth and hand cyclists and will take place across the weekend of 3rd August 2013.
The deal gives the BBC exclusive UK broadcast rights to this new iconic event across all platforms including TV, radio, internet, mobile and iPlayer, and the contract gives the BBC the ability to film the event for five years.
Barbara Slater, BBC Director of Sport, said: "Following the amazing success of the London 2012 Olympics and with increasing participation in cycling at the heart of the Olympic legacy we're delighted to be the broadcast partner of the Ride London event. Building on what has been a hugely successful Olympic Games this new event will be a wonderful showcase for cycling - starting in the Olympic park it will feature a combination of both elite races and a mass participation fun ride”.
Nick Bitel, Chief Executive Officer of the Virgin London Marathon, said: "The BBC has been a vital partner of the London Marathon since it started in 1981, and its unrivalled coverage is a key ingredient of the event's success and popularity, not only in Britain but across the world, so we are naturally delighted with this additional agreement with the BBC for our new event, RideLondon, which we hope will ultimately enjoy a similar high profile as the marathon, particularly as RideLondon develops over the coming years.
We already know from our charity partners that this event will be a great opportunity to raise funds for British charities, and we will aim to make this the world's largest charity fund-raising cycle event, so are naturally very pleased that this will be showcased to a global audience via the BBC”.
Details of the timings and presenters of the live coverage of RideLondon will be announced in the New Year.