Celebrating an amazing achievement

Celebrating an amazing achievement


25,000 riders are expected to line up at the start for the Prudential RideLondon-Surrey 100, all with their own motivations and ambitions but what is it that drives people to sign up to ride 100 miles and what is it they hope to achieve?

At Prudential, we’re all about helping our customers turn ambitions into reality, from personal finance to personal fitness – we are here to support their preparation and celebrate their achievements.

This is the last in our series of videos exploring the stories behind five riders, their ambitions for the event and beyond.

Here we talk to Nick Bray, 56, a GP from Taunton, on being a role model for his patients and his quest for buttocks of steel.