Turning ambition into reality

Turning ambition into reality

23/07/2015

25,000 riders are expected to line up at the start for the Prudential RideLondon-Surrey 100, all with their own motivations and ambitions but what is it that drives people to sign up to ride 100 miles and what is it they hope to achieve.

At Prudential RideLondon, we’re all about helping our customers turn ambitions into reality, from personal finance to personal fitness – we are here to support their preparation and celebrate their achievements.

This is the second in our series of videos exploring the stories behind five riders, their ambitions for the event and beyond. Here we talk to Iain Whyte, 51, a Speaker and Business Mentor from Muckhart Clackmannanshire in Scotland, on his desire to lose weight, live longer and be a role model for his children.