Take on Prudential RideLondon year-round

While indoor turbo training sessions can deliver great benefits, many cyclists will agree that they can often prove a little tedious. However, electing to ride indoors from your own home just became much more appealing thanks to Zwift.

Embrace virtual reality

Zwift’s collaboration with Prudential RideLondon means that those who enjoy turbo training sessions can now experience that unique enjoyment of a traffic-free ride past the iconic landmarks of central London and into the rustic lanes of the Surrey Hills on your turbo trainer.

If you’re a cyclist who has already enjoyed every thrilling mile out on the Prudential RideLondon course, or you fancy giving the sportive a crack for the first time next year, you can get practising ahead of the world’s greatest festival of cycling in July 2017.

Connect your home turbo trainer to the Zwift app via the internet and ride alongside thousands of cyclists from across the world in Zwift’s newly launched Prudential RideLondon 3D virtual world.

Whether joining a virtual training ride or a friendly group ride, Zwift’s technology gives cyclists of all abilities the chance to experience this exhilarating event throughout the year, all from your own home.

The virtual route shows off the great cycling city and one of the most beautiful English counties in all their glory. You’ll be able to experience that satisfying feeling of conquering Box Hill, or zipping down The Mall towards the Finish Line, before taking on the real thing in 2017.

Test yourself

The Prudential RideLondon Zwift courses will be open Monday to Thursday throughout August 2016, with routes replicated in immense detail, showcasing the route’s famous architectural landmarks and picturesque landscapes. 

With two courses to choose from, test yourself over a 14.8km (9.2mile) loop, which connects the urban roads of London to the beauty of the Surrey countryside and Box Hill. 

Also, for a taster of the 5.5km (4.3 mile) Prudential RideLondon Classique route, Zwift’s technology serves up an accurate like-for-like representation of the UCI Women’s WorldTour event, won this year by Hitec Products’ Kirsten Wild.

How to get started

Zwift is a non-contract monthly subscription service, costing £8 per month. A 50km free trial is available to all new users and Strava Premium members are entitled to two months free Zwift membership when joining. 

Further extensions of this virtual London world are planned for future release and you can find out more about Zwift by visiting