Love Where You Ride

At Prudential RideLondon, we are dedicated to looking after our surroundings. It’s a privilege to be able to cycle through the streets of the capital and the great British countryside, so let’s do everything we can to protect the environment as we enjoy it. The route takes you through some areas of outstanding natural beauty, including Richmond Park and its famous deer, Box Hill, Leith Hill and Wimbledon Common.

In 2015, we launched our Love Where You Ride campaign to encourage everyone who takes part in the world’s greatest festival of cycling to get behind this simple idea.

We’re determined to see even more of you dispose of litter responsibly on every training ride and during the Prudential RideLondon weekend. Your support will make the world of difference. 

Bin it

When you take part in the festival of cycling, we will do all we can to ensure that you can easily dispose of litter throughout the weekend. You will be able to get rid of your litter quickly and safely at the many Drinks Stations and Hubs located around the route when you take on the Prudential RideLondon sportives.

Well gel

As well as providing plenty of litter disposal areas along the sportive route, we’ll be helping you to Love Where You Ride in other ways too. We’ll be handing out Clif Shot Energy Gels again this year, which have a patented pack featuring a ‘litter leash’ tab to ensure the torn-open top of the gel stays attached to the pack for easy disposal after you’ve slurped down a gel.

A lot of bottle

To keep waste to a minimum, we’re asking you to carry two refillable drinks bottles on your bike. You will be able to refill these bottles with water (and nuun active effervescent tablets, if you wish) at the Drinks Stations and Hubs along the route. This will keep both litter and waste to a minimum. 

Everyone’s campaign

Our Love Where You Ride campaign extends well beyond riders in the sportives. Pro cyclists in the Prudential RideLondon-Surrey Classic will dispose of their litter in ‘green zones’, while thousands of riders enjoying London’s traffic-free roads at Prudential RideLondon FreeCycle are also encouraged to use bins in the Festival Zones and refill their drinks bottles at hydration stations to keep waste to a minimum.

Do your bit

We hope that you’ll commit to Love Where You Ride every time you venture out on your bike – and not just during the Prudential RideLondon festival weekend – by disposing of your litter properly on every ride. 

Olympic gold medallist Chris Boardman MBE has been a fantastic ambassador for Love Where You Ride since it was launched in 2015 and we are delighted that six-time Olympic champion Sir Chris Hoy is backing our campaign too.  

Sir Chris says: “I’m pleased to support Love Where You Ride. We can all do our bit to protect and respect the areas where we ride whenever we are cycling. 

“By choosing a bike as your mode of transport, you are already leading the way in looking after the environment. But we are urging everyone to maximise that contribution to society by ensuring that all litter is disposed of properly. It’s a simple but effective way of looking after our surroundings and setting a good example.”

On Ride Day, we would like every rider to stash used bar or gel wrappers in a jersey pocket until they encounter a bin. Wrappers weigh two grams or less so there’s no reason not to hold onto them as you ride.

While we want to keep the streets clean, Love Where You Ride isn’t just about litter. The ethos of the campaign is also about respecting other people we encounter when we’re out riding, as well as the environment.

“When you’re in the zone, it can be easy to lose sight of looking out for other road users and the environment but we should always remember to be courteous,” says Sir Chris.

“Cyclists have every right to enjoy the roads but we need to be mindful of everyone else too, especially when cycling in a group. Any issues we might experience can often be overcome by being pleasant and courteous.”

Sir Chris adds: “We would love to see the Prudential RideLondon festival help lead the way for a cleaner, safer UK and you can play a huge role in that by adhering to the ethos of Love Where You Ride.”

We hope you’ll Love Where You Ride every time you’re out on your bike. Send us snaps of your favourite training rides by tweeting us @RideLondon #LoveWhereYouRide and we’ll share your efforts to Love Where You Ride as Prudential RideLondon approaches.